Guiding Principles

We have built our business and solutions on three important tenets:

1. Our solutions must provide significant value to the consumer in their online experience.

We believe that our Identity Theft Protection services should enhance the trusted relationship between you and your ISP.

2. We embrace the commercial and ethical practices of successful brands in the online space.

It is well-known that Google’s success is anchored in consumers’ free use of the search engine (funded through advertising) and developed with a “do no evil” mantra. Similarly, Kindsight believes that you have the right to a safe and efficient Internet experience which is possible through our Identity Theft Protection service that you have the option to enable at no cost.

3.  We advocate the highest form of online privacy practices.

We are proud to be backed by Alcatel-Lucent Ventures, a new business innovation engine within Bell Labs. With the Alcatel-Lucent brand heritage, we have implemented privacy practices that surpass those implemented by today’s leading online application providers and are designed to strengthen the bonds of trust between ISPs and their subscribers. As Internet users, we hope that someday all online application providers adopt our privacy practices.