Kindsight Advertising Network

Today, advertisers are faced with the choice between better precision on search engines, which is limited by the volume of searches, or broader reach with display, that has limited data to target users.

With granular targeting of almost 1,000 interest categories, the Kindsight Advertising Network delivers the precision of search while expanding the pool of available ad inventory to offer the reach of display advertising. Combined, this means Kindsight can provide advertisers refined targeting, extensive reach and a potent marketing ROI.

The Kindsight Advertising Network analyzes more thorough and accurate data, of opted-in prospects, than any other ad network so targeting no longer needs to be limited to a small range of contextually relevant sites or search queries, nor constrained by weak or inconsistent behavioral signals.

Using the Kindsight Intent Targeting Technology, the Kindsight Advertising Network can understand, in a privacy-centric manner, a user’s current intent and deliver more relevant ads to more prospects than ever before.

For example, auto-buyers typically spend a small percentage of their total time online browsing auto-specific sites in the months or weeks before purchasing a vehicle. Of the time online that is dedicated to researching the purchase, the reality is that most auto-buyers will spend a significant portion at auto brand sites and dealership sites. Most cookie-tracking mechanisms miss many of these auto-buyers since ad networks and platforms cannot cover brand and other frequently visited commercial sites.

Being able to analyze activity on auto brand and dealer sites as well, gives Kindsight the unique ability to help advertisers discover more prospective buyers through its comprehensive coverage. Compared to other approaches, which can be limited in reach, sparse and outdated, the Kindsight Advertising Network leverages persistence, thorough data and privacy-by-design to offer a complete and accurate targeting platform that delivers performance superior to standard behavioral targeting technologies for advertisers with an industry-leading privacy architecture for consumers.

To reach your audience, your ads are delivered, in a display mode, across recognized online properties to users that have expressly opted-in to the no-cost option for the Kindsight Identity Theft Protection service. The user does not get more ads or pop-ups but rather ads that are more relevant.

Similar to the Kindsight Contextual Targeting service, the Kindsight Advertising Network currently supports nearly 1,000 interest categories, rolled up to 20 top-level ones, in our ontology.

With the Kindsight Advertising Network, search advertisers can use keyword campaigns that are automatically mapped to this same ontology and then run via a display distribution mechanism to reach more sites, while display advertisers are able to tap into more data to enable ad targeting at the moment of highest user intent.