Kindsight Contextual Targeting
Increased efficiency and better accuracy to deliver greater performance
Delivering relevant ads accurately into specific and acceptable content categories is paramount in contextual targeting. Categorizing this content specifically while ensuring the optimal targeting value of the page is a key driver in boosting returns on your advertising investment.
This process of understanding content is a core component of the Kindsight Advertising Network service but is also valuable as a stand-alone offering for contextual targeting. The Kindsight Contextual Targeting service enables ad networks, exchanges, demand side platforms (DSP) and yield optimizers to contextually categorize a high volume of individual page impressions with a detailed advertiser-oriented ontology.
Nearly 1,000 interest categories, rolled up to 20 top-level ones, are supported in our ontology. Customized categories can also be developed quickly so you can define other categories you want in your specific ontology.
The Kindsight Contextual Targeting service is based on our patent-pending Categorizer system that uses machine learning to categorize URLs on the fly and can handle up to a million new URLs per day with strong performance. The service is accessible via an API that delivers low latency to meet DSP and other intermediary performance requirements. Try our demo.
Benefits
The Kindsight Contextual Targeting service offers increased efficiency and better accuracy all designed with the aim of ensuring advertisers can deliver greater performance for their advertising investment.
