Why Advertisers Work with Kindsight

The Kindsight Advertising Network offers the precision of search with the reach of display through a sophisticated ad delivery solution that can manage both search and display campaigns that target granular user intent based on almost 1000 categories

This allows search advertisers to extend their reach beyond search engines to tap users of high purchase intent by leveraging the broad reach of display ads while maintaining the precise targeting that search provides. And, display advertisers can deliver to users more relevant ads across a broad span of websites; ensuring both targeting accuracy and optimal media investment.

The result is an unprecedented click-through-rate and conversion for your ad campaigns because of the following advantages:

• The Kindsight Advertising Network has access to significantly more thorough and accurate data than other networks.
• Kindsight Intent Targeting technology can be more precise since it does not rely on cookies, demographics or offline data.
• The Kindsight privacy-by-design approach is based on expressed opt-in consent with clear choice and transparent terms

More Accurate and Thorough Data

By partnering with service providers, the thorough and accurate data analyzed allows Kindsight to more effectively gauge the intent to purchase. No other ad network has this level of data, which also allows Kindsight to continually optimize the network and drive higher conversion rates; ensuring advertisers are reaching the users with highest interest and purchase intent

More Precise Targeting

Kindsight does not rely on cookies for targeting; instead we’ve introduced the concept of a “character”. A “character” is a summary of scores in various interest categories that cannot be traced back to an individual, browser or computer. Characters have an aging process that ensures accuracy at any point in time and delivers the ads at the best moment to brand or powerfully influence purchase. This reduces the number of wasted impressions on people who aren’t interested or ready to buy and more efficiently spends your ad dollars.

Highest Privacy Principles

Providing real consumer value allows Kindsight to deliver a large number of opt-in users, which is crucial to targeted ad initiatives. Using informed and clear consent ensures Kindsight sets a new industry standard and surpasses government requirements for privacy.