Kindsight Blog

When Kindsight took to the streets, we found five key misconceptions about cybersecurity including the one in this video: I’m safe because it’s easy to recognize fake sites.

Today, we released the results from a security trial of more than 200,000 subscribers in North America that reveals 30 percent of homes have been infected and are at serious risk of online identity theft, cybercrime and other threats.

As part of our ongoing Threats in the News series, each month we summarize the more interesting articles we find about online threats. This post is by no means exhaustive and you can find more articles in our Industry News section.

A number of studies were release in November and a trend definitely emerged. Most were reporting a drop in spam, which is the good news, but at the same time malware was on the rise, which is the bad news. This is a trend that we need to watch carefully as it shows the increasing sophistication of cybercriminals.

On Wednesday, November 24^th, the Wall Street Journal published an article titled Shunned Profiling Technology on the Verge of Comeback. The “shunned” technology is known as “deep packet inspection” and the article reviews some of the controversy surrounding earlier uses of this technology for advertising.

About two years ago, DPI was surreptitiously used by some companies to track consumers’ online behaviors. Consumers were not given a choice to opt-in, they were not even notified of the use of the technology, and they were given nothing of value. Not surprisingly, the technology generated a backlash when its use came to light.

The WSJ article goes on to discuss the evolution of this technology and features Kindsight as an example that offers a significantly different approach. As noted in the article, Kindsight offers users a “free, always on, always up-to-date security service” that is completely opt-in and repeatedly offers users the ability to opt-out of the service at any time.