Kindsight and PlumChoice Team Up to Better Protect Home Networks

New partnership helps consumers remove security threats and defend against online identity theft

Mountain View, Calif. and Billerica, Mass. – September 15, 2011Kindsight and PlumChoice today announced a strategic partnership to help consumers better protect home networks with tools and services to prevent online identity theft. PlumChoice, which offers remote technical support, and Kindsight, a provider of online identity theft protection, will work with service providers to offer a suite of security and protection services for home Internet users.

How It Works

When the Kindsight service detects a threat in the user’s Internet traffic, it sends an alert via email or SMS. Now, with PlumChoice, users have the choice of either following the step-by-step instructions provided by Kindsight to remove the threat or to contact the PlumChoice U.S.-based IT certified technicians who can connect remotely to remove the threat and help to secure the user’s home networks against future attacks.

Users benefit from the Kindsight security technology, which is deployed in the service provider’s network so there is nothing for the user install and it cannot be disabled by criminals, and a live support team from PlumChoice that can help that service provider’s subscribers through the process of eradicating the threat from their home network.

“Online identity theft is a critical security issue that many consumers are not equipped to address,” said Brendan Ziolo, VP, Marketing for Kindsight. “Traditional anti-virus software and a firewall are necessary to protect your personal information but you also need a network-based security layer that analyzes your Internet traffic and alerts you of threats when your anti-virus and other security precautions do not. We’ve found that, depending on the malware, users may need extra help to remove the threat and ensure their home network is safe. Our partnership with PlumChoice allows users to connect with a team of experts to help them fix the problem. It’s a win-win scenario.”

For more information, please visit Kindsight.net and PlumChoice.com

About Kindsight

Kindsight partners with Internet Service Providers (ISPs) to provide consumers with an additional layer of protection against identity theft and other online threats. The Kindsight Identity Theft Protection Service detects threats in your Internet traffic, sends you alerts and shows you step-by-step how to remove threats that put your personal information at risk. The Kindsight service is always-on, always-up-to-date and cannot be disabled by criminals since it is embedded in the ISP’s network. The Kindsight service is offered for a monthly fee or, like many Internet applications, at no-cost through relevant advertising. Visit www.kindsight.net for more information.

About PlumChoice

PlumChoice is setting a new standard of customer care with its Service 2.0 approach that has reinvented the way technology care is provided to connected homes and small businesses. As the largest independent technology care provider in the industry, PlumChoice pioneered the remote technical services business in 2001, providing 24x7 online repair and assistance for digital devices through local industry-certified agents. With the addition of its patented SAFElink™ service relationship platform, PlumChoice enables service providers and other business partners, working under their brand names to launch, deliver and grow premium service businesses. PlumChoice’s services can be delivered remotely or on-site as a one-time incident, bundled with products/services, or subscriber-based solution. Covered devices include PCs and Macintosh® computers, laptops, and mobile phones, TVs and home theater systems, routers and servers, networks, security systems, consumer electronics, software, peripherals, iPhones® and other devices. For more information, visit www.plumchoice.com, call 1-866-811-3321 or email pr@plumchoice.com.

Press Contact:

Matt Nagel
SHIFT Communications for Kindsight
415-591-8403
mnagel@shiftcomm.com

Brendan Ziolo
VP, Marketing for Kindsight
214-606-1080
brendan@kindsight.net

Belinda Rooney
SSPR for PlumChoice
1-866-811-3321
pr@plumchoice.com

Michael Phelan
Executive Director of Marketing for PlumChoice
866-811-3321 x2142
mphelan@plumchoice.com